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Digital transformation revolves around smarter data

Telecommunication networks are a fundamental enabler of digital disruption.  Yet the forces they are unleashing come full circle to impact the telecommunication business itself.  As demand for data explodes, operational models must be reinvented.  From backhaul optimisation to infrastructure sharing and smart homes, the opportunities come from many directions.  But realising these relies upon a broader and deeper knowledge base than ever before.  Is your data fit for purpose?

The benefits of accurate, complete and timely spatial data

  • Improve network performance – continuously optimise based on a deeper network understanding
  • Maximise marketing effectiveness – build strategy and tactics on deeper behavioural insight
  • Cut fraud costs – identify and act on suspect behaviour patterns
  • Increase network efficiency – leverage existing capital investment
  • Enhance the client experience – deliver a more robust connection and a better level of service.

An across the board performance upgrade – built on better data

The traditional voice and messaging business has stopped growing.  But on the back of the data wave, the industry is reinventing itself.

Networks are evolving rapidly.  Ever increasing broadband speeds are driving innovation in both network technology and services. Cloud-based network virtualisation will deliver substantial improvements in operational performance.  Increased use of video brings new network architectures.  5G promises a step change in wireless connection capacity and highly granular location data.

New revenue streams are appearing.  The rapid growth of connected things drives an order of magnitude increase in device end points.  Smart home technology extends the network pipe beyond the traditional termination point, enabling a raft of new applications.  Virtual and augmented reality applications add another dimension to the possibilities.

But with disruption comes a changing competitive landscape – telecommunication companies continually seek a stronger market advantage. As the business becomes more information-intensive it is increasingly necessary to create, maintain and leverage detailed and accurate data.  Expanded use of probes and appliances is multiplying the availability of data in the network.  Improved visibility of data enables managers to see how services are being used, identify what equipment is needed where and maximise the performance of the existing infrastructure.  Location data brings together the customer and the network to reveal new insights about the customer experience.

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